All of the chocolate I have been throwing at you has been free. Because, for whatever reason, my hellish domain also produces chocolate. And lots of it.
Oh, he's dead. Been dead for quite a while. There was an uprising, the Devil died somewhere in the middle of it, then us Horsemen and a few other high-ranking demons made a grab for power. Currently, we Horsemen control Hell.
I went horseback riding when I was in grade school. It was really fun, except my horse kept stopping on the track to eat plants sticking out on the side of the trail. I bet they didn't have breakfast. Them trainers no fed the horses! D: